Built on the methodology that helped Michelin TyrePlus scale from 4.5k leads per month to 1.5 million with zero ad spend
Learn Google Business Profile optimisation. No agency required.
Most businesses don’t need a monthly retainer. They need clear strategy, correct setup, and confidence they’ve done it right. Learn the essentials in hours, apply it to your real profile, and stay in control. Human-led training, AI support when you want it.


Local Businesses Deserve Better
For years, agencies have charged monthly fees for Google Business Profile management, but most businesses still end up supplying the photos, posts, and updates anyway.
We believe that is unnecessary and counterproductive.
What if instead:
- You learned how to optimise your own GBP with clear guidance
- You kept control of your content and brand voice
- You paid for training and optional tools, not gatekeeping
- You focused on visibility outcomes like calls, directions, and clicks
That’s why RankinMaps exists.
We’re not anti-agency. When you need strategic consulting or complex multi-location rollout, agencies can provide real value.
But for most local businesses, you just need guidance, a simple system, and support when you want it. That’s us.

Craig Terence Burton
Founder
15 years in local SEO focused on helping local businesses improve visibility and win more customers
Solve the Pain Points Google Keeps Ignoring
Real business owners share the headaches they face with Google Business Profiles. See how Agent Gabriel helps you handle each one.
I have been frustrated with the verification process taking too long.
Every time Google asks you to 'verify' something, it feels like a test you're destined to fail. Phone calls that never come, postcards that get lost, verification codes that expire. Meanwhile, potential customers can't find you.
My competitor down the road has fewer reviews than me, but he still ranks higher. I don't get it.
You've worked hard to get reviews, responded to every one – and yet some dodgy-looking listing with 3 reviews is outranking you. It feels like the algorithm is punishing you for trying.
Google suspended my profile and I have no idea why.
You didn't change anything. You didn't break the rules (as far as you know). One day you're showing up, the next day you're gone. No warning, no explanation – just vanished. And trying to get help from Google is like yelling into a black hole.
I have been frustrated with the verification process taking too long.
Every time Google asks you to 'verify' something, it feels like a test you're destined to fail. Phone calls that never come, postcards that get lost, verification codes that expire. Meanwhile, potential customers can't find you.
My competitor down the road has fewer reviews than me, but he still ranks higher. I don't get it.
You've worked hard to get reviews, responded to every one – and yet some dodgy-looking listing with 3 reviews is outranking you. It feels like the algorithm is punishing you for trying.
Google suspended my profile and I have no idea why.
You didn't change anything. You didn't break the rules (as far as you know). One day you're showing up, the next day you're gone. No warning, no explanation – just vanished. And trying to get help from Google is like yelling into a black hole.
I have been frustrated with the verification process taking too long.
Every time Google asks you to 'verify' something, it feels like a test you're destined to fail. Phone calls that never come, postcards that get lost, verification codes that expire. Meanwhile, potential customers can't find you.
My competitor down the road has fewer reviews than me, but he still ranks higher. I don't get it.
You've worked hard to get reviews, responded to every one – and yet some dodgy-looking listing with 3 reviews is outranking you. It feels like the algorithm is punishing you for trying.
Google suspended my profile and I have no idea why.
You didn't change anything. You didn't break the rules (as far as you know). One day you're showing up, the next day you're gone. No warning, no explanation – just vanished. And trying to get help from Google is like yelling into a black hole.
I have been frustrated with the verification process taking too long.
Every time Google asks you to 'verify' something, it feels like a test you're destined to fail. Phone calls that never come, postcards that get lost, verification codes that expire. Meanwhile, potential customers can't find you.
My competitor down the road has fewer reviews than me, but he still ranks higher. I don't get it.
You've worked hard to get reviews, responded to every one – and yet some dodgy-looking listing with 3 reviews is outranking you. It feels like the algorithm is punishing you for trying.
Google suspended my profile and I have no idea why.
You didn't change anything. You didn't break the rules (as far as you know). One day you're showing up, the next day you're gone. No warning, no explanation – just vanished. And trying to get help from Google is like yelling into a black hole.
They just spammed their name with keywords and now they rank. Isn't that against the rules?
You're playing fair, but your competitor just added five cities and a service into their business name… and they shot to the top. You report them, nothing happens. Meanwhile, you stay stuck.
My biggest struggle has been dealing with fake reviews and how to get them removed.
That one-star review from a competitor (or angry ex-customer) is killing your business, and Google's help pages might as well be written in ancient Greek. You've got real work to do, not time to become a review dispute expert.
I keep getting calls from people who say they can 'fix' my Business Profile – are they scammers?
You're already stressed about being found online, and now you're dodging daily spam calls from shady 'marketing experts'. Half the time, you're not even sure what's real and what's a scam.
They just spammed their name with keywords and now they rank. Isn't that against the rules?
You're playing fair, but your competitor just added five cities and a service into their business name… and they shot to the top. You report them, nothing happens. Meanwhile, you stay stuck.
My biggest struggle has been dealing with fake reviews and how to get them removed.
That one-star review from a competitor (or angry ex-customer) is killing your business, and Google's help pages might as well be written in ancient Greek. You've got real work to do, not time to become a review dispute expert.
I keep getting calls from people who say they can 'fix' my Business Profile – are they scammers?
You're already stressed about being found online, and now you're dodging daily spam calls from shady 'marketing experts'. Half the time, you're not even sure what's real and what's a scam.
They just spammed their name with keywords and now they rank. Isn't that against the rules?
You're playing fair, but your competitor just added five cities and a service into their business name… and they shot to the top. You report them, nothing happens. Meanwhile, you stay stuck.
My biggest struggle has been dealing with fake reviews and how to get them removed.
That one-star review from a competitor (or angry ex-customer) is killing your business, and Google's help pages might as well be written in ancient Greek. You've got real work to do, not time to become a review dispute expert.
I keep getting calls from people who say they can 'fix' my Business Profile – are they scammers?
You're already stressed about being found online, and now you're dodging daily spam calls from shady 'marketing experts'. Half the time, you're not even sure what's real and what's a scam.
They just spammed their name with keywords and now they rank. Isn't that against the rules?
You're playing fair, but your competitor just added five cities and a service into their business name… and they shot to the top. You report them, nothing happens. Meanwhile, you stay stuck.
My biggest struggle has been dealing with fake reviews and how to get them removed.
That one-star review from a competitor (or angry ex-customer) is killing your business, and Google's help pages might as well be written in ancient Greek. You've got real work to do, not time to become a review dispute expert.
I keep getting calls from people who say they can 'fix' my Business Profile – are they scammers?
You're already stressed about being found online, and now you're dodging daily spam calls from shady 'marketing experts'. Half the time, you're not even sure what's real and what's a scam.
I think managing Google Business Profile is really challenging because of constant updates and unclear guidelines.
You started your business to be a consultant, plumber, or therapist... not a Google marketing expert. But somehow you're spending hours trying to figure out why your profile disappeared or how to respond to reviews properly.
I looked up my own business – and my competitor showed up instead.
You typed in your exact business name… and Google showed a rival. It's like handing your customers over on a silver platter. You're losing traffic without even knowing it.
I don't know if I'm doing it right, and I'm scared I'll mess something up.
You're trying to follow the rules, but Google's instructions are vague. You're second-guessing every change, worried that ticking the wrong box could get you suspended—or just completely disappear from search.
I think managing Google Business Profile is really challenging because of constant updates and unclear guidelines.
You started your business to be a consultant, plumber, or therapist... not a Google marketing expert. But somehow you're spending hours trying to figure out why your profile disappeared or how to respond to reviews properly.
I looked up my own business – and my competitor showed up instead.
You typed in your exact business name… and Google showed a rival. It's like handing your customers over on a silver platter. You're losing traffic without even knowing it.
I don't know if I'm doing it right, and I'm scared I'll mess something up.
You're trying to follow the rules, but Google's instructions are vague. You're second-guessing every change, worried that ticking the wrong box could get you suspended—or just completely disappear from search.
I think managing Google Business Profile is really challenging because of constant updates and unclear guidelines.
You started your business to be a consultant, plumber, or therapist... not a Google marketing expert. But somehow you're spending hours trying to figure out why your profile disappeared or how to respond to reviews properly.
I looked up my own business – and my competitor showed up instead.
You typed in your exact business name… and Google showed a rival. It's like handing your customers over on a silver platter. You're losing traffic without even knowing it.
I don't know if I'm doing it right, and I'm scared I'll mess something up.
You're trying to follow the rules, but Google's instructions are vague. You're second-guessing every change, worried that ticking the wrong box could get you suspended—or just completely disappear from search.
I think managing Google Business Profile is really challenging because of constant updates and unclear guidelines.
You started your business to be a consultant, plumber, or therapist... not a Google marketing expert. But somehow you're spending hours trying to figure out why your profile disappeared or how to respond to reviews properly.
I looked up my own business – and my competitor showed up instead.
You typed in your exact business name… and Google showed a rival. It's like handing your customers over on a silver platter. You're losing traffic without even knowing it.
I don't know if I'm doing it right, and I'm scared I'll mess something up.
You're trying to follow the rules, but Google's instructions are vague. You're second-guessing every change, worried that ticking the wrong box could get you suspended—or just completely disappear from search.
Every time I update my business hours, they mysteriously change back to the wrong times.
You've corrected your hours three times this month. Each time, within days, they're wrong again. Now customers are showing up when you're closed, and you're losing trust and revenue because Google can't keep your basic info straight.
There are multiple listings for my business and I can't figure out how to merge or delete them.
Somehow you have three profiles. One has your old address, one has the wrong phone number, and you're not even sure which one customers are seeing. You've tried to fix it, but Google's system makes it feel impossible.
I've been trying to reach Google support for weeks and can't get a real person to help me.
You've filled out forms, followed help articles, and sent messages into the void. Nothing. No response. No help. Just automated replies that don't address your actual problem. You're stuck, and no one seems to care.
Every time I update my business hours, they mysteriously change back to the wrong times.
You've corrected your hours three times this month. Each time, within days, they're wrong again. Now customers are showing up when you're closed, and you're losing trust and revenue because Google can't keep your basic info straight.
There are multiple listings for my business and I can't figure out how to merge or delete them.
Somehow you have three profiles. One has your old address, one has the wrong phone number, and you're not even sure which one customers are seeing. You've tried to fix it, but Google's system makes it feel impossible.
I've been trying to reach Google support for weeks and can't get a real person to help me.
You've filled out forms, followed help articles, and sent messages into the void. Nothing. No response. No help. Just automated replies that don't address your actual problem. You're stuck, and no one seems to care.
Every time I update my business hours, they mysteriously change back to the wrong times.
You've corrected your hours three times this month. Each time, within days, they're wrong again. Now customers are showing up when you're closed, and you're losing trust and revenue because Google can't keep your basic info straight.
There are multiple listings for my business and I can't figure out how to merge or delete them.
Somehow you have three profiles. One has your old address, one has the wrong phone number, and you're not even sure which one customers are seeing. You've tried to fix it, but Google's system makes it feel impossible.
I've been trying to reach Google support for weeks and can't get a real person to help me.
You've filled out forms, followed help articles, and sent messages into the void. Nothing. No response. No help. Just automated replies that don't address your actual problem. You're stuck, and no one seems to care.
Every time I update my business hours, they mysteriously change back to the wrong times.
You've corrected your hours three times this month. Each time, within days, they're wrong again. Now customers are showing up when you're closed, and you're losing trust and revenue because Google can't keep your basic info straight.
There are multiple listings for my business and I can't figure out how to merge or delete them.
Somehow you have three profiles. One has your old address, one has the wrong phone number, and you're not even sure which one customers are seeing. You've tried to fix it, but Google's system makes it feel impossible.
I've been trying to reach Google support for weeks and can't get a real person to help me.
You've filled out forms, followed help articles, and sent messages into the void. Nothing. No response. No help. Just automated replies that don't address your actual problem. You're stuck, and no one seems to care.
Tools That Assist, Not Replace You
Human-in-the-Loop philosophy: AI proposes, you review, you approve, AI executes
Why are my competitors showing up higher than me in Google Maps when I've been in business longer? How can I outrank them?

Agent Gabriel Assistance
Your AI GBP coach, available 24/7. Practical guidance based on your business. You stay in control of every decision.
What is Agent Gabriel?
Our proprietary AI agent grounded in real data and real-time insights, delivering the latest GBP tactics.
Customer Actions
Track real actions: calls, direction requests, website clicks, and bookings. Focus on outcomes, not vanity metrics.
AI-Assisted Post Scheduling
AI drafts, you edit and approve, then schedule. Keep your voice and brand, move faster with support.
“We were paying agencies for years and still doing most of the work ourselves. This training finally showed us what matters, gave us a routine we can stick to, and helped us build a system that scales with every new location we open.”
Mai T.Marketing Director, Wellness TH
From Confusion to Confidence
Learn the system, build a simple habit, track real visibility outcomes
AI-Guided Tools, Not Autopilot
Every tool follows our Human-in-the-Loop philosophy: AI proposes → You review → You approve → AI executes.
Human-in-the-loop
Agent Gabriel drafts optimisations, but you sign off before anything ships—so every move matches your standards.
Stay in control
Automation handles the busywork, while you review insights, approve actions, and celebrate results with confidence.
Track Google Maps rankings across every service area. Spot ranking shifts before your competitors react.
Monthly GBP Scorecard updates covering profile health, optimisation score, and priority fixes.
Pre-scheduled weekly posts designed to engage local customers and reinforce key offers.
Done-for-you review responses that retain tone of voice and boost future conversion rates.
Competitor spam reports so your listing stays compliant while rivals lose ranking hacks.
24/7 profile monitoring catches unauthorised edits and keeps business info accurate.
Executive-ready performance reports covering calls, messages, direction requests, and more.
Track Google Maps rankings across every service area. Spot ranking shifts before your competitors react.
Monthly GBP Scorecard updates covering profile health, optimisation score, and priority fixes.
Pre-scheduled weekly posts designed to engage local customers and reinforce key offers.
Done-for-you review responses that retain tone of voice and boost future conversion rates.
Competitor spam reports so your listing stays compliant while rivals lose ranking hacks.
24/7 profile monitoring catches unauthorised edits and keeps business info accurate.
Executive-ready performance reports covering calls, messages, direction requests, and more.
Track Google Maps rankings across every service area. Spot ranking shifts before your competitors react.
Monthly GBP Scorecard updates covering profile health, optimisation score, and priority fixes.
Pre-scheduled weekly posts designed to engage local customers and reinforce key offers.
Done-for-you review responses that retain tone of voice and boost future conversion rates.
Competitor spam reports so your listing stays compliant while rivals lose ranking hacks.
24/7 profile monitoring catches unauthorised edits and keeps business info accurate.
Executive-ready performance reports covering calls, messages, direction requests, and more.
Track Google Maps rankings across every service area. Spot ranking shifts before your competitors react.
Monthly GBP Scorecard updates covering profile health, optimisation score, and priority fixes.
Pre-scheduled weekly posts designed to engage local customers and reinforce key offers.
Done-for-you review responses that retain tone of voice and boost future conversion rates.
Competitor spam reports so your listing stays compliant while rivals lose ranking hacks.
24/7 profile monitoring catches unauthorised edits and keeps business info accurate.
Executive-ready performance reports covering calls, messages, direction requests, and more.
Agent Gabriel
Your 24/7 AI local SEO coach
Training Academy
Learn by doing, guided lessons
Google Integrations
Pull in real profile data so advice is grounded in what’s actually happening. Use insights to prioritise the right fixes
- GBP category strategy (ไทย/EN)
- Service menus deployed
- On-site content roadmap
- Team coaching templates
Post Scheduler
AI-assisted content, you approve

Analytics Dashboard
Track calls, directions, clicks
Prompt from Dr. Virat (Lotus Dental): guide me so I can explain our Invisalign win to parents.Insight: Patients thought Invisalign was a luxury they couldn’t justify.Tension: Parents needed faster teen treatments before graduation photos.Intervention: Weekly progress reels + bilingual Q&A lives + promo landing page.Proof: +74% direction requests & 41 new Invisalign reviews in 6 weeks.✓ Outline sent: Insight → Tension → Intervention → Proof, with quotes pulled from your chairside notes✓ CTA added: "Schedule your Invisalign fit session"Case Study Creator
Showcase your results
Built for Local Business Success
Practical training first, with optional tools when you want to go further.
Secure Business Data
Your Google Business Profile data is protected with secure connections and best-practice handling.
Multi-Location Management
For groups and networks: standardise what good looks like and roll it out across locations.
Three simple options. Start free.
Start with free training and weekly guidance. When you are ready, buy the guided setup tutorial once. For networks with 50+ locations, apply for hands-on enterprise training with Craig.
Newsletter
Weekly GBP lessons, checklists, and practical examples. 100% AI-slop free.
- 100% spam free weekly guidance
- 100% AI-slop free content
- Free tools on an 'as and when' basis
- Insider access to what we're building
Guided GBP Setup TutorialPopular
A step-by-step video walkthrough to set up and optimise your profile properly.
Everything in Newsletter +
- Full setup and optimisation walkthrough
- Checklists, templates, and SOPs
- Common mistakes and fixes
- Competitor review method (manual)
- Review request system you can run
- Simple reporting and KPIs tutorial
- Email support during onboarding window
- Agent Gabriel prompts and workflows
Enterprise Training
For 50+ locations: a comprehensive rollout plan and direct training with Craig.
Everything in Guided GBP Setup Tutorial +
- Everything in the Tutorial, plus
- Network-wide standards, training, and rollout plan
- Optional API and measurement advisory
- Custom KPI framework and dashboards
- Direct access to Craig
Human Training, AI Assistance
Learn what to do, why it matters, and how to keep it consistent. Use AI support when you want to move faster.

Sarah Mitchell
Hair Salon Owner

James O'Connor
Plumber, O'Connor & Sons

Ananya Singh
Restaurant Manager

Sarah Mitchell
Hair Salon Owner

James O'Connor
Plumber, O'Connor & Sons

Ananya Singh
Restaurant Manager

Sarah Mitchell
Hair Salon Owner

James O'Connor
Plumber, O'Connor & Sons

Ananya Singh
Restaurant Manager

Sarah Mitchell
Hair Salon Owner

James O'Connor
Plumber, O'Connor & Sons

Ananya Singh
Restaurant Manager

David Brown
Fitness Studio Owner

Nok Chan
Eco Tour Guide

Mark Evans
Mechanic

David Brown
Fitness Studio Owner

Nok Chan
Eco Tour Guide

Mark Evans
Mechanic

David Brown
Fitness Studio Owner

Nok Chan
Eco Tour Guide

Mark Evans
Mechanic

David Brown
Fitness Studio Owner

Nok Chan
Eco Tour Guide

Mark Evans
Mechanic

Suphida
Spa Manager

Tom Richards
Carpenter

Suphida
Spa Manager

Tom Richards
Carpenter

Suphida
Spa Manager

Tom Richards
Carpenter

Suphida
Spa Manager

Tom Richards
Carpenter
Frequently Asked Questions
Answers to common questions about RankinMaps and how the training and tools work.


